Private-label clothing needs more than a logo file. The factory must know which brand elements appear on the garment, where they go, how they are attached and which information changes by size or market. Treat branding as a set of production components that must be sampled and approved.
Build a branding bill of materials
List neck labels, size labels, care labels, hangtags, printed marks, branded trims and packaging separately. Give each item a reference code and version. Indicate which pieces are shared across the collection and which vary by style, colour or size. This prevents a correct label being applied to the wrong garment.
Provide editable artwork where available, physical dimensions, colour references and the intended material or finish. A screenshot can communicate appearance, but it may not contain the resolution, fonts or vector information needed for production.
Specify placement with fixed reference points
Define label attachment, seam allowance and position on the inside or outside of the garment. For prints and embroidery, measure from a named seam or centre line and explain how placement changes across sizes. Ask to inspect both the visible surface and the reverse side for comfort, exposed backing or rough edges.
- Confirm whether artwork dimensions include the background or just the visible mark.
- Check small text and fine details at actual production size.
- Approve decoration on the intended garment fabric.
- Record placement tolerances and any size-specific exceptions.
Separate brand design from product information
Care, composition and other required product information depend on the destination and actual garment. Have the responsible buyer or qualified adviser confirm the applicable wording and requirements before artwork approval. Do not copy another brand's care label or assume a generic template establishes compliance.
Keep labels consistent with the approved materials and care assessment. If fabric or decoration changes, revisit the information that those changes could affect.
Check the finished presentation
Should labels be approved before the garment sample?
You can review artwork first, but assess attachment, comfort and appearance on a physical garment before bulk release.
Can one packaging layout serve every size?
The design may be shared, but size identifiers, barcodes or packing allocation can vary. Approve the variable-data rules and the final packing list.
Compare printing and embroidery, then send your branding files and style list with the garment brief.